User experience, commonly abbreviated as UX, is one of the most critical factors in a website. It’s the process of making your site efficient, usable, and accessible so that a web user interacts with it easily. User experience and conversion rates are closely related.
If you’ve done an excellent job at improving your site’s UX, potential customers will stay longer, and this will increase the chances of them buying something. How can you improve your website’s UX? Keep in mind these tips.
First Impressions are Vital
Your homepage is where potential customers will land first, and it should please them. Therefore, ensure that it has a beautiful and attractive design. If your homepage has ugly images or looks cheap, it can be a total turn off and prospects may leave and not come back.
Invest in an attractive design that will capture your visitor’s attention. Also, include the main message that you want your visitors to understand. However, don’t clutter it – keep everything short and simple. Another thing is that place essential information above the fold and link other pages to your home page.
Loading Speeds Should be Perfect
Most web users expect a site to load within 3 to 4 seconds. If your website takes longer than that, then you’ve done a poor job. It’s very frustrating for a prospect to click something on your site and then it loads 30 seconds later.
They will leave and turn to your competitors. Improve loading speeds, and you’ll keep visitors on your site longer.click for more info about this topic.
Learn to Take Advantage of White Spaces
What is white space? It’s any empty space on your website, be it between paragraphs, on the sides, or any other place. Even though many people consider it as not significant, it can have a huge impact on the UX and conversion rates. For instance, if you use a white space well, it can help highlight a certain message you want to broadcast to your audience. Also, you can use it to draw attention to something, for instance, a product, service, or offer. You can also use these spaces to organize your site better.
Accessibility is Equally Important
How responsive is your site in different devices? Is it mobile-responsive? These days, mobile phones have become the most preferred browsing devices because they’re easily portable. When people don’t have a computer, they just pull out their smartphone. If your site doesn’t work on their phones, they won’t bother browsing, which can make you lose customers. Take time to ensure your website is responsive regardless of the device people are using.
Include a Search Box
In this fast-paced world, some people may not have the time to browse through your site looking for their desired product. Therefore, make it easy for them by incorporating a search field. Ensure this field is wide enough and place it in an area easy to locate.
If you want effective conversions, keep the above tips in mind. Don’t forget other tips such as improving your site’s readability, fixing broken links, adding photos and videos, and providing a clear call to action.